Branding agency Depot has come up with a cool identity and packaging for Bryansk Dairy Plant’s Milgrad product line. The milk cartons feature an illustrated blue cat in a variety of playful poses, with each face of the carton offering a new pose. The eye-catching design stands out on the dairy shelf, creating different narratives as users rotate the package.
The cat concept was created by Vera Zvereva, art director at Depot, using her own cat, Brunhilde, as inspiration.
The agency wanted to create a unique design that would instantly grab eyeballs, since the dairy market occupies more than 22% of the FMCG food products structure. This innovative design helps create multiple shelf display options, and if you look closely, even the barcodes are shaped like a cat’s head. Very claw-ver indeed. Check out the packaging below.
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